The HEDY Priciple
There is a queasy feeling in producing orders online. It's because of the part of the sales conversation that isn't represented in traditional online order forms: clarifying requirements. The order, delivery, and business terms are agreed on as well as the business procedure.
There are also pitfalls to this. Even experienced consumers make decisions based on gut feeling. However, behind the gut feeling there are behavioural patterns and decision-making mechanisms.
We systematically collect these behavioural patterns and decision-making mechanisms, weigh their importance using a mathematical model, and evaluate everything with an algorithm. We then assign the order based on its delivery and business conditions as well as the available resources.